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Expert graphic design from the heart of Sheffield.

I’m Gary, a freelance graphic designer in Sheffield, and Soyo Design is my creative studio. I provide agency-standard branding, print and marketing design for ambitious brands, delivered with the agility and personal investment of a dedicated creative partner. No middlemen, no faff. Just proper design that helps businesses evolve.

Work with me

Strategic design.
A human approach.

As a Sheffield-based graphic designer with 20+ years of industry experience, I bridge the gap between freelance flexibility and agency expertise. Whether you need ongoing design support for your marketing team or a complete brand identity, I offer a one-on-one creative partnership. Every project is focused on purposeful design and clear communication, from branding and print collateral to digital campaigns and social content.

The company I keep. Some of the brands I’ve had the pleasure of working with as a freelance designer.

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The industries I'm working in...

Veterinary Design

Digital Imaging & Creative

Energy and Utility

Branding

Logistics

Fashion & Wellness PR

It's more than just visuals

I create purposeful brand identities, print and marketing collateral, campaign assets, and digital content that don't just look great - they deliver real results for your business.

Branding & Visual Identity

A brand is more than a logo - it's a gut feeling. I translate who you are as a business into a visual identity that people actually connect with. From logo design to full brand guidelines.

Print & Marketing Design

The tangible part of your brand. I specialise in bringing ideas to life through thoughtful brochure design, leaflets, packaging and marketing collateral that people want to pick up and hold.

Digital & Social Campaigns

Cutting through the noise. I create digital assets and social media content designed to grab attention and communicate your message clearly in a fast-moving landscape.

Ongoing Creative Support

Beyond the final file. I don't just "deliver and invoice." I work as a reliable extension of your marketing team, providing the design consistency you need to help your brand evolve over time.

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What it’s like to work together.

I can't recommend Gary at Soyo Design enough. I've worked with him for 5 years now and he's an integral part of my business @Practice Made Purrfect. He's an expert in graphic design, hard working, a pleasure to work with and a genuinely nice guy.
Justin PhillipsDirector | Practice Made Purrfect
We have worked with Gary at Soyo Design on many projects over the years and have always been over the moon with the outcomes, from logos, to brand design we have worked with Gary on them all. A professional service that delivers quality quickly and efficiently.
Lee WellsDirector | Kranlee Logistics
I have worked on various projects with Gary and the results have been perfect every time. He is a joy to work with and just 'gets' the brief every time. If you value the personal touch and experienced eye, there is no one better.
Aga Kolek​​​​Marketing Manager | Village Vets
I’ve worked with Gary Jones of Soyo Design for over eight years and can’t recommend him highly enough. He has an amazing eye for detail, always delivers work efficiently, and consistently produces excellent results. Gary is an absolute pleasure to deal with and I genuinely enjoy working with him. A fantastic graphic designer.
Rachel BishopFounder | Fashion Sounds LDN
Worked with Gary at SOYO Design for a number of years, who is a very friendly and knowledgeable person. He's helped up our rebranding at both Springboard Consultancy and CQM Training & Consultancy, and has produced lots of adhoc material in super quick time so couldn't recommend highly enough.
Cameron HobsonGroup Marketing Manager | Instructus Group