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Supporting brands through creative design collaboration

years of industry insight
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Your Creative Partner

Design built on experience and care.

I started Soyo in 2018 after almost ten years years of working my way up from Junior Designer to Design Business Manager in an agency. Having spent almost two decades in the industry, I’ve seen enough to know what actually works. I founded my own studio to focus on what matters: proper design, grounded in honesty, and delivered with the quiet confidence that only comes from experience.

I don’t believe in adding to the noise. For me, design has to serve a purpose and solve a problem. I’ve swapped the agency layers for a direct, bespoke approach, ensuring that every project I take on gets the benefit of senior-level insight and a personal investment in the result.

Let's work together

Making the complex feel straightforward.

As your business grows, its challenges can get more complex, but the process of solving them shouldn’t. I’ve created a studio that puts you directly in touch with the person doing the work – me!

This isn’t just about being a ‘freelancer’- it’s about acting as a strategic extension of your team. I bring a fresh eye and a senior perspective to every project, ensuring we move quickly from an initial idea to a practical, polished result. You get the quality of a big studio with the speed and personal investment of a one-to-one partnership.

Ideas with Intent

Through conversation, I'll unearth the 'why' before the 'how'. From there, I'll look for the unconventional spark that aligns perfectly with your brand story.

Get Creative

Momentum is built on transparency. I maintain a clear, collaborative flow to ensure the vision stays on track.

Confident Delivery

The final result shouldn't just look good - it should feel right. I will provide the structural integrity your brand needs to broadcast its message with total certainty.

Start your project

What it’s like to work together.

I can't recommend Gary at Soyo Design enough. I've worked with him for 5 years now and he's an integral part of my business @Practice Made Purrfect. He's an expert in graphic design, hard working, a pleasure to work with and a genuinely nice guy.
Justin PhillipsDirector | Practice Made Purrfect
We have worked with Gary at Soyo Design on many projects over the years and have always been over the moon with the outcomes, from logos, to brand design we have worked with Gary on them all. A professional service that delivers quality quickly and efficiently.
Lee WellsDirector | Kranlee Logistics
I have worked on various projects with Gary and the results have been perfect every time. He is a joy to work with and just 'gets' the brief every time. If you value the personal touch and experienced eye, there is no one better.
Aga Kolek​​​​Marketing Manager | Village Vets
I’ve worked with Gary Jones of Soyo Design for over eight years and can’t recommend him highly enough. He has an amazing eye for detail, always delivers work efficiently, and consistently produces excellent results. Gary is an absolute pleasure to deal with and I genuinely enjoy working with him. A fantastic graphic designer.
Rachel BishopFounder | Fashion Sounds LDN
Worked with Gary at SOYO Design for a number of years, who is a very friendly and knowledgeable person. He's helped up our rebranding at both Springboard Consultancy and CQM Training & Consultancy, and has produced lots of adhoc material in super quick time so couldn't recommend highly enough.
Cameron HobsonGroup Marketing Manager | Instructus Group