Creative Support for Fluorescent PR
I partner with Fluorescent PR to translate big ideas into visually compelling end products for global fashion, beauty and wellness brands. From launch events to digital-first marketing, I design the creative tools that help labels like Orelia, Curlsmith, FatFace, Ernest Jones stand out in a crowded retail and e-commerce landscape.
My focus with every project is clear: ensuring every touchpoint – whether it’s a press lookbook or a social campaign – feels like part of one cohesive, high-end story.
Fashion PR
Orelia is a contemporary fashion jewellery brand recognised for their layered styling and trend-driven collections. Their collaboration with Vick Hope required a creative output that could support media outreach, influencer engagement and an in-person launch event .
The project required a complete suite of PR assets: a 20-page editorial-style lookbook, press materials, influencer desk drops, and a full set of branded event collateral. Timelines were tight, with one week to deliver the lookbook and three weeks to prepare the full toolkit ahead of the launch.
Working alongside Fluorescent PR, we developed a visual system that would both showcase Orelia and show the personality of the collaboration.
The lookbook was the key piece, a clean presentation of product stories with clarity across still-life imagery, collection narratives and key SKUs. Desk drops were designed to support influencer unboxing and social PR.
For the launch event, I produced environmental graphics, directional signage, photography backdrops and product-led collateral positioned throughout the venue to guide flow, support press photography and highlight hero pieces.
The launch generated excellent PR value and secured extensive coverage across fashion press, social platforms and influencer channels. The visual system played a key role in driving strong pick-up and supporting a high-impact launch.
We’re ready and waiting to talk about any creative support you or your clients need to elevate your PR, product launches and launch events to the next level.
